Consumer software
A browser extension that rethought online advertising
An ad-blocking extension with a personalised dashboard homepage, built on a custom JavaScript framework and SDK. Technically delivered; never commercially launched.
- Client
- Helpa
- Engagement
- Build from zero
- Location
- Sydney, Australia
Helpa aimed to replace intrusive advertising with something users would actually accept, through a browser extension that worked across browsers and devices, plus a dashboard-style homepage merging news, weather and social feeds.
We built it on a custom JavaScript framework and SDK, in phases.
The technical objectives were met in full. The product never launched commercially — Helpa’s investors changed strategy. We include it because a portfolio that only shows the wins is not a portfolio, it’s an advertisement.
Built with: Custom JavaScript framework · Browser extension SDK
Mentioned on web
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